~Author Nasifa K
Have you ever browsed upscale men's kurtas on a designer ethnic wear website only to be
taken aback by the price tag and start to doubt everything?
Luxury men’s fashion frequently comes with a steep price, but is it worth it?
I was in a similar circumstance once. The designs were gorgeous; some had only a minor
modification in color, a different button style, or a slight alteration in needlework that made
them look uncannily alike. However, what is the cost? Extremely high. So, I reasoned, why
not visit some offline ethnic wear stores? At that point, I discovered a little-known fact about
the fashion industry: many purported "designer labels" were repurposing ideas. Pieces from
other stores were greatly influenced by them but were slightly altered to give them a
distinctive appearance.
I'm not claiming that all designers do this, but let's be real — just because you put your name
on a piece of clothing, open a fancy store, and charge a premium doesn't mean that it's
designer wear. Ultimately, the majority of these brands have an excellent team of tailors and
an even more effective marketing plan.
That’s when it hit me—where’s the space for people like me? People who have an eye for
quality, love fashion, and appreciate craftsmanship but also want value for money.
And that’s how Ekyaa was born. (Pronounced Ek-yaa, meaning Oneness)
Understanding the Drawbacks of Designer Ethnic Wear
1. Expensive Designer Wear
In recent years, premium firms have raised their prices dramatically, which has caused
consumer fatigue and slowed the luxury industry. Branding frequently takes precedence over
craftsmanship in the high price tags.
2. Recycled Designs at Premium Rates
Many so-called designer brands promote their slightly altered versions of popular trends as
“exclusive” collections. However, smaller boutiques or other shops frequently carry the same
handcrafted ethnic wear for a fraction of the price.
3. Brand-Centric Pricing vs. Genuine Craftsmanship
The majority of high-end ethnic wear businesses charge a premium price for the brand, but
this does not always translate into better quality. In actuality, both high-end and affordable
designs are produced by talented craftspeople and tailors; the price difference is primarily due to branding only.
Presenting Ekyaa: Fashionable, Affordable and High-Quality Ethnic Wear
Ekyaa is not about designer labels, gaudy prices, or exclusivity for the sake of exclusivity.
The objective is to design celebratory and ethnic clothing that is both aspirational and
reasonably priced.
What Makes Ekyaa Special?
● Genuine Craftsmanship – We place a high value on authentic artistry, making sure
every piece exhibits excellence and uniqueness.
● Transparent Pricing – We have a simple pricing policy that emphasizes providing
value without needless markups.
● Customer-Centric Designs – We develop styles that appeal to contemporary guys
without the high price tag of designer labels by knowing their preferences.
At Ekyaa, we believe that fashion ought to be both aspirational and reasonably priced. We
assure you that you won’t ever have to sacrifice style or quality for ethnic wear that fits your
preferences and price range.
Join the Ekyaa Community
Explore our collection and experience the fusion of tradition and modernity—all while
enjoying the assurance of fair pricing.
Shop now & redefine your ethnic wardrobe!
